Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are continually liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base, making Facebook advertising part of their marketing strategies. To guide you, here’s a list of the most common Facebook marketing mistakes you should avoid.
Mistake #1: Treating Facebook like a one-way communication tool
The content you post on Facebook should encourage followers to express their thoughts. After all, Facebook is a social media network, which means people use it to connect with people. They don’t want to be showered with advertising messages! Instead of talking at customers, chat with them, and promote engagement and feedback. Try asking probing questions, share fun quizzes, or post images and videos that get your followers talking. Remember that engaging content has a better chance of going viral and attracting more followers.
Mistake #2: Ignoring follower metrics
When it comes to Facebook marketing, the content that works for one page may not work for another page. To figure out what type of posts are hitting with your audience, look at the metrics in your Facebook Insights located in your admin panel. There you can see the types of posts that rank high on the list (e.g., text, links, images, or videos) and analyze the statistics from there.
Mistake #3: Targeting ads poorly
While Facebook has more than two billion active users, most of these people don’t want to see your ads! So make sure you use Facebook’s audience targeting tools, which allow you to choose potential ad viewers based on their location, age, education, interest, and more. You can even create multiple advertisements to display at different times to different groups so you can see which ones work best.
Mistake #4: Abandoning your audience
When it comes to Facebook marketing, consistency matters. People won’t be very impressed if they visit your page and see that your last post was a few months ago. On the other hand, when you post regularly, your followers will get into the habit of expecting posts from you — they might even look forward to them! If you find it hard to stick to a schedule, try automation sites like Hootsuite for postings.
If you’re not using Facebook to expand your online business presence, you’re missing out on one of the most powerful marketing tools out there. Want more tips on how to expand your business through Facebook? Get in touch today, and our experts will be happy to help.